The time has come for Norm Yip to make an integral enhancement to his already established name, and that is to introduce his new artist name YipFung to his audience. YipFung is phonetically taken from his Chinese name (葉灃). YipFung will now be dedicated to his paintings and drawings; meanwhile Norm Yip will continue to promote and establish his photography. Photographer Norm Yip has for many years been associated with photography, namely, his seminal work in producing the Asian Male series of male nudes. This move will help establish his artistic endeavors in painting, so as not to confuse audiences and Google searches. Furthermore, the websites http://yipfungart.com and Instagram profile @yipfungart helps to differentiate his artwork from photography.